Marc Jacobs as the new Diet Coke Man

Check out Marc Jacobs as the new Diet Coke man...move over Andrew Cooper

Diet Coke annonces Marc Jacobs as New Creative Director

Today, Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30^th Anniversary.

Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.

One of this generation's hottest and most influential designers, Marc Jacobs’ designs exude a youthful spirit, with provocative artistry - the perfect partner to collaborate with Diet Coke. With this exciting appointment, Diet Coke will build on its impressive heritage of fashion collaborations.

Marc Jacobs commented, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30^th Anniversary campaign. Diet Coke is an icon… and I love an icon.”

To celebrate the announcement, Diet Coke is launching a fun short film starring the designer, entitled:‘Marc Jacobs’ Photo Booth Break’. The teaser features a very alluring shirtless Marc Jacobs, paying tribute to the legendary Diet Coke ‘Hunk’ ads from the 1990s. Jacobs brings a modern twist to this interpretation, with style and light-hearted humour.

Diet Coke turns 30 years young

This week saw one of the most iconic brands turns 30. Its hard to believe that Diet Coke - THE fashionista's drink is only 30 years old, especially when you think that over the last three decades, it has offered us some of the most iconic and memorable advertising the world has seen.

I was proud to have been a part of this. I with my team of wonderful PR girls planned its birthday celebration, held at London's Sketch.

Fashion influencer, Hilary Alexander hosted the evening and offered her personal anecdotes, not only about the brand itself but also about some of the iconic fashion designers that the brand has partnered with over the last ten years. Karl Lagerfeld and his Diet Coke butler was mentioned alongside Jean Paul Gaultier - the most recent of collaborators.

Hilary also officially opened the Diet Coke retrospective - a three decade themed pop-up exhibition, curated especially for the night itself. Spanning the last 30 years, guests were treated to imagery from Diet Coke's launch at New York's Radio City, through to an 80s collaboration with the Pointer Sisters and showcased all the fashion bottles from Patricia Field (who had flown from New York especially for the evening) to Karl, Moschino to DVF and beyond.

Amidst the amazing decade themed set played by Bip Ling, guests were also treated to the new Diet Coke Hunk ad...and better still - the man himself, who partied alongside guests such as Sophie Ellis Bextor, Peaches and Fifi Geldof, Laura Whitmore, Jade Parfitt and so many others.

A hard week indeed but one which I will never forget in my fashion fabulous life. Enjoy the pics!!

The Sunglasses Statement

There are so many unbelievable sunglasses out there at the moment. From high street to designer, I've noticed so many people making their sunnies the focal point of an outfit. Likewise, sunglass design has taken an immense U-turn in that they have become more creative, bolder and quite simply, not designed for wear on the beach.

Here are a couple that I spotted recently at LFW that caught my eye...

The Best of Street Style at LFW

Firstly, I must apologise for having been gone for such a long time. To make up for it, I wanted to share some of the best street style looks from LFW. Hope you enjoy!

Inherently Cool, West Houston, NYC

I was obsessed with my Dr. Martens at school and literally kick myself every time I see someone customise theirs in their own quirky way. There isn't anything particularly "fashion" about this look, which is why I think I love it. Like really love it. Its like this college guy was born with an innate sense of style that so many people aspire to have. I'm not even a fan of 'man-jewellery'...in fact I positively hate it, but he appears so comfortable that I'm guilty of being a fan of this male bijoux (only on this rare occasion may I add).

Dr. Martens are totally tuned in to the sense of nostalgia their boots & shoes evoke. They're encouraging brand-lovers to tweet about their first DM experience - just use #FirstandForever to share yours.

LFW...Street Style Day 4

LFW Day 4, Outfit 4

Mixing it up a little on day four...and by mixing I mean NOT wearing a maxi skirt. After three solid days of snapping away, my poor, blistered feet (sorry - not a nice thought I realise!) couldn't handle heels again so I opted for my trusted Repetto jazz shoes. Just the right amount of jazz but thankfully, comfy as a bean bag! Did I also mention my kimono inspired tunic? Actually a dress from the kids department in Zara. Not sure if that makes it an insanely cool find or just plain sad!!

Tunic: Zara kids department
Trousers: Prada
Shoes: Repetto
Bag: Givenchy
Neckpiece: Giia
Two-tone sunglasses: Chanel

LFW...Day 3

There was a clear palette of highlighter hues today at LFW - everything from Zandra Rhodes's hair to lacy skirt numbers. Colour certainly seemed to be the order of the day as colourful brights were paired with neutral basics.

Zandra Rhodes

Susanna Lau of Stylebubble

LFW Day 3, Outfit 3

Another day and another outfit. Although not intentional I'm quickly realising that maxi skirts are my LFW uniform staple. Today's fluro pink, pleated skirt was a great (and cheap!) find from Portobello Market. For me, anything that's not comfortable can't afford style to the wearer...so maxi skirts it is then..although I will try and add some variety at some point this week!

Cardigan: DVF
Dress (worn as dress): APC
Shoes: Zara
Bag: Vintage Chanel

Day 2, London Fashion Week Street Style

The most rockin' looks from day two of London Fashion Week...

John Rocha before his show